Analysis of the business strategies of crowdfunding platforms in Colombia

Gómez Miranda, Oscar Mauricio (2025) Analysis of the business strategies of crowdfunding platforms in Colombia. Tendencias, 26 (2). pp. 1-26. ISSN 01248693

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Resumen

Introduction: Crowdfunding is a collective financing mechanism that democratizes access to capital, highlighting the need for new platforms to drive this constantly expanding sector. Objective: The objective of the study was to compare the characteristics and strategies of twelve active platforms in the country to identify strengths, weaknesses, opportunities, and threats that would guide the development of a portal focused on entrepreneurship and strengthen the national collaborative ecosystem. Methodology: A qualitative-descriptive approach was used through positioning analysis, social media management, business models, document review, and non-participant observation of digital interactions. Results: The ability to foster local communities and trust between creators and investors stands out. Weaknesses were detected in post-campaign advice, high costs, limited customization, and limited revenue diversification. Opportunities include international expansion, innovation in payment methods, public partnerships, and creator training. Threats include growing competition, mistrust due to failed projects, regulatory restrictions, and difficulty standing out; financial transparency remains crucial. Conclusions: Platforms should prioritize regional expansion, technological automation, user connection, and educational tools, integrating artificial intelligence and reputation to increase investor confidence and long-term sustainability.

Tipo de Elemento:	Artículo
Palabras Clave:	comparative analysis; financing; investment; social media; digital platform
Asunto:	Ciencias Sociales > HB Economic Theory Ciencias Sociales > HC Economic History and Conditions
Division:	Revistas > Tendencias
Depósito de Usuario:	FACEA Fac. de Ciencias Econ. y Aministrativas
Fecha Deposito:	22 Dec 2025 15:58
Ultima Modificación:	22 Dec 2025 15:58
URI:	http://sired.udenar.edu.co/id/eprint/16127

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